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I’m no good at cold calling people to ask for job leads. That pretty much takes networking off the table for me. Now what do I do to get a new job?

Q: I’m no good at cold calling people to ask for job leads. That pretty much takes networking off the table for me. Now what do I do to get a new job?

A: Good news! Networking is about moving from person to person, via email as well as phone calls and in-person, through warmth and shared good will, not by cold calling strangers, which is awkward for everyone. Think of it this way: if someone called you and said they were a fellow alum of one of your close friends (who they, of course, then named), and that that person had encouraged them to contact you for the names of several lawyers you respect in your field–so that they could proceed to do the legwork in finding or creating a job–would you hang up as quickly as possible, or share a name or two with them, on the strength of the shared relationship? Might you even offer to look at their resume? Say that you could even look into whether any hiring needs exist where you work? The point is that done well, networking is not a blind, cold endeavor. It’s, instead, about relationships and communication…and is a process, believe it or not, that most lawyers are suited to and even come to enjoy. Reframe it, rethink it, and give it a try.