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How should I begin a cover letter when I don’t have a name to address it to?

Q: How should I begin a cover letter when I don’t have a name to address it to?
A: I think both “To Whom It May Concern” and “Dear Sir or Madam” are antiquated ways to start a cover letter. If you don’t have an actual addressee and can’t get one, just skip a greeting and get right to the substance. Never just default to “Dear Sir” — an assumption that the reader will be male is not one of your options.