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I send out resumes in response to ads, and hear nothing back from the employer. What do I have to do to get noticed in my job search?

Q: I send out resumes in response to ads, and hear nothing back from the employer. What do I have to do to get noticed in my job search?

A: Resorting to gimmickry won’t work, either. The person who had his resume delivered in a pizza box is still waiting for a response, as is the woman who put a picture of herself on her resume holding a sign that said Almost Homeless.

Desperate measures may seem called for in your search, but they are not. Send a cogent cover letter that focuses on what you can do for the potential employer and a resume that focuses on accomplishments, not just tasks. When the fit is right, you’ll get a response and, to increase the odds, it’s smart to warm up the approach by networking to find a common colleague whom you can mention in your cover note.

Distinguish yourself in a professional way. If you’re not advancing the search, make small changes in your approach. They can make a big difference.

If you happen to live in the area, I’ll be giving a talk tomorrow at the Chicago Bar Association Membership Appreciation Week on
How To Enliven Your Job Search. We’ll tackle this topic and more.