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What’s the best thing to say in cold job search emails and who should they be directed to in a company?

Q: What’s the best thing to say in cold job search emails and who should they be directed to in a company?

A: Cold emails aren’t my preference, because they don’t tend to be successful. But if you can’t find a connection and want to send email, write one to both the GC and the head of HR in companies of interest. Avoid telling them basic things they know about their company that you learned from their website. Tell them you want to chat very briefly about whether there is opportunity in the law department of their company and, if not–luck and timing being everything–if they would please share a name or two of counterparts in-house elsewhere, whom you would let know they were kind enough to point you to as you reach out to find your new role.  

You can also say in your message that you’ll circle back to give them a call if you don’t hear from them, knowing how busy they are and that you’re looking forward to capturing just a small bit of their time and involvement in your search.  That way, even if the approach is cold, there is warmth in your email that, hopefully, will help gain their attention.